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Trace and ARDN Join Forces to Promote the United Nations SDGs

December 2024 – With just seven years left to achieve the UN’s Sustainable Development Goals (SDGs), Trace and the African Renaissance and Diaspora Network (ARDN) are taking decisive action to make a difference. This new strategic partnership, announced during a virtual press conference on December 17, aims to accelerate progress toward a more sustainable, inclusive, and equitable future.

Key Speakers:

  • Olivier Laouchez, CEO and Co-Founder of Trace
  • Dr. Djibril Diallo, CEO and President of ARDN
  • Richard Gant, ARDN Chair of Arts, Culture, and Sports, and a renowned actor, screenwriter, and director
  • Prescillia Avenel-Delpha, Managing Director of Trace+
  • Gwladys Watrin, Director of Trace Academia

Please refer to the attached media pack for a comprehensive overview of the partnership and its objectives.

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Two Organizations, One Vision

The African Renaissance and Diaspora Network (ARDN), a New York-based nonprofit, is committed to advancing the African Renaissance by uniting Africa and its diaspora through development and peacebuilding initiatives. Similarly, Trace, a global multimedia platform, is renowned for celebrating Afro-urban culture and empowering creators and fans from the African diaspora.

“Our partnership with ARDN reflects our shared commitment to uplifting Afro-Urban culture and creating opportunities for the youth,” said Olivier Laouchez, CEO of Trace. “By combining our strengths, we can help achieve the United Nations’ SDGs and foster a more inclusive, equitable, and sustainable future.”

A Partnership for Global Impact

Through this collaboration, Trace and ARDN are committed to:

  • Promoting equality and success.
  • Supporting the United Nations’ SDGs by 2030.
  • Advancing peace and security.
  • Empowering vulnerable communities.

“This partnership is a testament to the power of collaboration in advancing sustainable development,” remarked Dr. Djibril Diallo, CEO and President of ARDN. “Our mission is to unite Africa and its diaspora while addressing critical global challenges like discrimination, gender-based violence, and inequality. With Trace, we have a powerful partner to amplify this vision.”

A Shared Commitment to Sustainable Change

The Trace x ARDN partnership underscores a mutual dedication to inclusion, cultural pride, and sustainable development. Together, they aim to inspire societal improvements that benefit not only the African diaspora but also the global community.

Richard Gant, ARDN’s Chairman of Arts, Culture, and Sports, emphasized the collaboration’s cultural impact: “As we work towards the SDGs, this partnership reminds us that art, culture, and entertainment are transformative tools for change. Together, we will inspire hope and action across communities.”

For interview requests or partnership inquiries, please reach out to the listed contacts:

About Trace

Trace is a leading multimedia platform dedicated to Afro-urban music, culture, and youth empowerment. Engaging over 350 million fans in 190 countries, Trace combines entertainment and empowerment to inspire global audiences. Learn more at www.trace.plus. Download the free Trace+ app on the App Store and Google Play.

About ARDN

The African Renaissance and Diaspora Network (ARDN), established in 1990, is a New York-based nonprofit with consultative status at the United Nations. Operating in over 80 countries, ARDN promotes sustainable development through campaigns like the Red Card Initiative, tackling discrimination and gender-based violence. Learn more at www.ardn.ngo.

Stay tuned for future announcements for more details on this collaboration and upcoming initiatives.

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